The Spectrum of Influence: Nano to Macro Influencers and Their Unique Value
In the ever-evolving world of influencer marketing, understanding the different types of influencers is crucial. From Nano to Macro, each category offers unique benefits and different returns on your investment. Let’s dive into the world of influencers and discover how each type can be a game-changer for marketers. 1. Nano-Influencers: The Authentic Advocates Followers: Typically […]
Why Marketers Should Look Beyond Instagram for Their Influencer Marketing Campaigns
Instagram has long been the darling of influencer marketing, and for good reason. Its visual-centric platform, combined with a user base of over a billion, makes it a prime spot for brands to showcase their products. However, as the digital landscape evolves, marketers need to diversify their strategies. Platforms like TikTok, YouTube, Pinterest, and Snapchat […]
FAQ: What does Platform look for in a creator?
At Platform, we are constantly seeking talented individuals who can effectively engage audiences and create meaningful connections. In this blog post, we’ll dive into what Platform values when recruiting creators, focusing on three key qualities that set our influencers apart. 1. An Engaged Audience: At Platform, we believe that true influence extends beyond follower counts. […]
Successful Influencer Marketing Campaigns: Why It’s Important to Consult with Creators in the Planning Stages
To maximize the potential of influencer marketing campaigns, it is essential for brands and marketers to recognize the value of incorporating creators into the planning process. By involving influencers and allowing them to provide insights and consultation, marketers can tap into their expertise, understand their audience, and create campaigns that resonate on a deeper level. […]
How Influencer Marketing Campaigns Differ in Canada
As a leading influencer talent agency in Canada, we understand that influencer marketing is not a one-size-fits-all approach. Each market has its unique set of challenges, and Canada is no exception. In this article, we will explore the differences between influencer marketing in Canada and other markets and explain how marketers can adapt their strategies […]
“Diversifying” Your Influencer Campaign
So, you want to make your next Influencer Marketing Campaign inclusive? Here are our top considerations before you book our talent who identify as Black, Brown, Indigenous, Asian, LGTBQ+, and/or with bodies of various sizes and abilities. It’s the start of a new year; your brand or agency is probably firming up plans for the […]