In the ever-evolving world of influencer marketing, understanding the different types of influencers is crucial. From Nano to Macro, each category offers unique benefits and different returns on your investment. Let’s dive into the world of influencers and discover how each type can be a game-changer for marketers. 1. Nano-Influencers: The Authentic Advocates Followers: Typically […]

Instagram has long been the darling of influencer marketing, and for good reason. Its visual-centric platform, combined with a user base of over a billion, makes it a prime spot for brands to showcase their products. However, as the digital landscape evolves, marketers need to diversify their strategies. Platforms like TikTok, YouTube, Pinterest, and Snapchat […]

At Platform, we are constantly seeking talented individuals who can effectively engage audiences and create meaningful connections. In this blog post, we’ll dive into what Platform values when recruiting creators, focusing on three key qualities that set our influencers apart. 1. An Engaged Audience: At Platform, we believe that true influence extends beyond follower counts. […]

To maximize the potential of influencer marketing campaigns, it is essential for brands and marketers to recognize the value of incorporating creators into the planning process. By involving influencers and allowing them to provide insights and consultation, marketers can tap into their expertise, understand their audience, and create campaigns that resonate on a deeper level. […]